Strategy · Execution · Growth

Norman Mueller

Fractional C-Level Executive

Strategic leadership and hands-on execution — when you need a senior executive without the overhead of a full-time C-level hire.

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25+
Years of experience
75
Team members led
6
Industry sectors
Areas of Expertise

Where I create
the most value

01

Business Transformation & Operations

Reorganisation, P&L management, team leadership, process design and operational stability. I lead transformation from within — with clear accountability and measurable outcomes.

02

Marketing Strategy & Business Innovation

Go-to-market strategy, product launches, new products and services, and brand development. Proven delivery across global brands and local execution environments throughout Southeast Europe.

03

Business Development & Public Affairs

Identification and development of new revenue streams, market partnerships and commercial opportunities — from strategic framing to signed agreements. Public affairs advisory for companies navigating regulatory environments and institutional relationships in Croatia and the SEE region.

04

AI-Driven Business Automation

Strategic advisory on AI-driven business transformation — defining where, why and how to implement intelligent automation. I help leadership teams assess readiness, prioritise use cases, and build a roadmap for transitioning to an operating model where autonomous agents handle part of daily operations. Execution is delivered through Articulo AI.

Work Experience

25 years across
leading organisations

2022 — Present
Founder & Managing Director
Articulo.hr
Founded strategic consultancy and marketing execution platform covering PR, communications, digital, events and brand activations across Croatia and the SEE region.
2022 — 2025
Fractional CEO / COO / CMO
Various clients — media, energy, retail
Senior leadership engagements across multiple companies. Full P&L responsibility, business reorganisation, team leadership up to 75 people.
2016 — 2022
CMO & BD Director, Adria Region
Huawei Technologies
Management team member for the Adriatic region. Led business development and marketing across the full portfolio for 6 years.
2014 — 2016
CMO
Večernji list — Styria Media Group
CMO for one of Croatia's leading media brands.
2013 — 2014
M&A & New Business Development Manager
Croatian Telecom
2012 — 2013
Head of Marketing Proposition
Croatian Telecom
2004 — 2012
Head of Brand & Marketing Communications
Croatian Telecom
Nearly 8 years leading brand, communications and marketing across one of Croatia's largest companies.
2003 — 2004
Public Relations & Merchant Marketing Manager
American Express / PBZ Card
2001 — 2003
Marketing Manager
NCL Media Group
Articulo

The execution platform
behind the strategy

I am the founder of Articulo — a boutique agency for marketing, communications and live brand experiences. Where my consulting engagement requires hands-on delivery, Articulo provides the operational infrastructure.

Articulo is not a separate entity — it is the proof that I deliver, not just advise. Clients who engage me personally have direct access to a full-service agency when they need execution at scale.

Articulo
Articulo Media
PR, communications, digital, influencer, content marketing, video production, creative
Articulo Live
Events, promotions, BTL, POS production, retail activations, merchandising, field teams
Articulo AI
AI implementation & automation — deploying digital agents that take over repetitive operational tasks, from data processing and customer communication to administrative and coordination workflows
Visit articulo.hr →
Selected Clients
Samsung
L'Oréal
Honor
ASUS
Hrvatski Telekom
Wiener Osiguranje
Huawei
Toyota
DB Schenker
Croatia Poliklinika
WMG
Zagrebačka banka
Motorola
Eveline Cosmetics
Tepih Land
Real Grupa
24sata
Večernji list
Veleučilište Baltazar
PBZ Card
Education

Academic background

2010
Executive MBA
ESCP Europe Business School Paris, France
2003
M.A., Marketing
University of Zagreb Faculty of Economics
2000
B.Econ., Economics
University of Split Faculty of Economics
Contact

Let's discuss
your challenge

Whether you're looking for operational leadership, marketing direction, or strategic advisory — I'm open to an initial conversation. No commitment required.

Norman Mueller
Email [email protected]
Phone +385 99 627 51 63
LinkedIn linkedin.com/in/nnmueller
Based in Zagreb, Croatia  ·  Available across SEE region